Hyperculture is the directing duo of Floris and Peter, two longtime collaborators bonded by a shared love of movement, music, and the beautifully unexpected. Floris brings the precision of a techno producer; Peter brings the energy of someone who’s probably dancing to it. Together, they channel that rhythm into bold, cinematic storytelling.
Their work is built from the remixing and re-contextualizing of visual languages from different cultures, eras and forms. Whether they’re directing spots for Under Armour, Icelandair, Red Bull, or DELL, Hyperculture always keeps it fresh.
When they’re not behind the camera, you’ll probably find them on a mountain bike trail or at the edge of a dancefloor—always chasing motion, wherever it leads.